A one-time use of the list means you may only use the list one time. With unlimited use, you may use the list as many times as you want for one year. After one year, you may continue marketing to anyone who responded to your campaign or who became a client of yours. Those individuals however who never responded to your campaign you may no longer contact. In order to contact those individuals after one year, you would need to re-order the list. We recommend you do this anyway because over the course of the year, the list will change; names currently on your list will have moved, some may now be deceased, while others may have asked not to be contacted. Fresh names will furthermore become available. To maximize the deliverability of your campaign, it's important that you use the freshest available list.

For Consumer Lists: The data for your mailing list comes from Acxiom\'s InfoBase, the most comprehensive collection of US consumer, business, and telephone data available from one source.
The unique combination of rich data from InfoBase - long recognized as the industry leader - and database management expertise from Acxiom, results in a list with maximum coverage and deliverability. What sets InfoBase apart from the competition is smarter architecture - the InfoBase database is simply built better. The following process takes place quarterly to ensure fresh and reliable data:

• First, Acxiom gathers and integrates information from more than fifteen of the nation\'s top data sources.
• Next, all potential InfoBase data undergoes a rigorous screening process by Acxiom\'s analytical and database teams.
• Then, once the data is entered into the master InfoBase database, all records are multi-verified and ZIP 4 coded.
• Finally, the addresses are cleaned through National Change of Address (NCOA) and Delivery Sequence Files (DSF) before going through Direct Marketing Association (DMA) and deceased suppressions.

Your consumer mailing list is sourced directly from a component of Acxiom\'s InfoBase called InfoBase List. InfoBase List is a consumer list product consisting of base names and address records combined with comprehensive InfoBase Consumer data, including key demographics, home ownership characteristics, purchasing behavior, and lifestyle data. With InfoBase List, marketers can reach more than 170 million individuals in over 100 million U.S. households nationwide. The end result is one of the largest multi-source databases in the world containing current demographic and lifestyle information on over 95% of U.S. households.

For Business Lists: The D and B Wholesale Business List is multi sourced. For example, records are sourced from yellow pages, credit inquiries, Internet, business registrations, payment experiences, public records, Secretary of State files, credit inquiries and more.
D and B uses every means at their disposal to identify new businesses entities from their many sources. Each new record as well as the maintenance records is subjected to:

• Over 2,000 computer validations for inconsistencies to ensure the accuracy of their data, including addressing, telephone connectivity or other data elements on record.
• The record maintenance process starts with verification of each record, each year.
• Over 100 million calls per year are made to maintain the file.
• Duplicate records are eliminated using D and B's sophisticated matching techniques.

Who is Acxiom?
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom\'s innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and Japan. The data for your mailing list comes from the Acxiom product, InfoBase List.


Who is D and B (formerly Dun and Bradstreet)?
D and B maintains the world\\\'s largest business database containing information about more than 100 million businesses worldwide including over 14 million in the United States. D and B is the leading provider of business information for credit, marketing, and purchasing decisions worldwide. Today, more than 150,000 companies of all sizes rely on D&B to provide the insight they need to build profitable business relationships with their customers, suppliers and business partners.

What has been done to increase deliverability of a Direct Mailing List?

When you want to produce a solid black, 100% black (K) will not result in a solid, saturated black. Instead, use Rich Black, as represented by C:50% / M:40% / Y:40% / K:100%.

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We offer a wide variety of products on our webpage but unfortunately not everything can be a simple point-and-click! For those special situations we offer a custom quote system. By submitting a custom quote using our quote-to-order system you'll send a request directly to one of our reps. Quickly (Usually with 1-2 hours) we'll get back to you with prices or questions. 

In interests of time please make sure to check the website first (or use our helpful chat feature) before submitting a quote as that is usually the fastest way to get a response. Our reps hours are 10:00 AM to 6:00 PM M-F though our dedicated representatives sometimes respond after hours. Any quotes submitted after 6 PM will however most likely be followed up on Monday. Once a quote has been submitted you can transfer the quote to an order directly from your Quote page on your customer profile. All quotes are good for 90 days. After that an item will be need to be requoted to compensate for potential changes in printing costs. 

Especially if your order is very specific please make sure to give us a valid contact email or phone number so we can contact you with further questions. If you do have any questions or concerns you can also call us at 215-463-6348 or use our online chat feature. Both are available M-F 10-6. 

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